Austin Reading was raised in and around Detroit, Michigan. A huge fan of horror movies and rock and roll, he attended Michigan State University where he quickly went from pre-med to learning how to play all the David Lee Roth era Van Halen records on guitar. After finishing at MSU, he began his career as an intern at MTV in New York City.
Austin quickly began directing promos and producing shows with artists like Metallica, Van Halen, and the Killers. His penchant for visuals prompted the opportunity to serve as Creative Director for the MTV Movie Awards and Video Music Awards, where among other achievements, he created a stunning tribute to U2 and began to collaborate with the band over the course of the next few years.
Then need to tell stories in unique ways led to his first original series - the action-comedy Call To Greatness. He followed that up by developing the Scream Awards with Spike TV. From there he served as Creative Director for the Lionsgate/Sony/Comcast horror venture FEARnet. While at the network he created the animated series FEAR Academy, the DIY show Tricks of The Trade, and developed the gruesome but loveable Mari-Kari while overseeing the creative for a slew of FEARnet Originals.
Not long after, he teamed up with Powerman 5000’s Spider for MTV’s comedy-horror cult favorite Death Valley where he served as Executive Producer and series Director. From there he produced the Video Game Awards, the Kids Choice Awards, Radio Disney Music Awards, and directed a variety of commercials for brands like Samsung, Kia, Bacardi, and Taco Bell.
Music videos for metal outfits Korn and DevilDriver kept the music vibe alive and in 2017 he directed his first feature, the scifi horror Darkness Rising (featuring Death Valley alum Bryce Johnson). In 2018 he produced shows for Comedy Central, MTV, Disney Channel, and Free Form as well as creating pilots for Nickelodeon, MTV, and a series order with Lorne Michaels at SyFy.
Austin lives in LA with his wife and two sons and still plays those Van Halen records on guitar.